We strengthen hotels where operations, strategy and ownership meet. Through leadership close enough to understand what is happening and experienced enough to act with purpose.
OpenYourHotel was founded by Ingmar Sloothaak. He combines more than 25 years of hospitality experience with practical entrepreneurship, hotel ownership and shareholding.
ABOUT OPENYOURHOTEL
An entrepreneurial perspective. Executive action.
Up to 45 minutes · confidential and without obligations.
Ondernemersblik.
ABOUT OPENYOURHOTEL
An entrepreneurial perspective. Executive decisiveness.
OpenYourHotel combines more than 25 years of hospitality experience with the perspective of an operator, entrepreneur and shareholder. We bring calm and structure when hotels need to perform, change or open.
Up to 45 minutes · confidential and without obligation
Experience
25+ years hospitality
Perspective
Operator, owner and shareholder
Reach
Netherlands and Europe
THE PERSON BEHIND THE ENGAGEMENT
Experienced in the boardroom. Present on the hotel floor.
Ingmar’s career developed from commercial responsibility into operational and executive leadership. He works within the organisation, makes decisions actionable and connects direction, people and operations.
His experience spans international hotel groups, independent boutique hotels, cultural hospitality, pre-openings and management across several properties. From daily service and staffing to P&L responsibility, governance and investment decisions.
As co-owner of Kasteel Kerckebosch, Ingmar was responsible for acquisition, funding, renovation, positioning and daily operation. At Odyssey Hotel Group, he combined operational leadership with a shareholding in the development of a hotel platform.
This experience brings an understanding of the relationship between ambition, resources, feasibility and return. An operational decision is assessed through its effects on guests, teams, the business and the owner.
THE PERSON BEHIND THE ASSIGNMENT
Senior enough for the boardroom. Close to the hotel floor.
Ingmar Sloothaak grew from commercial responsibility into operational and executive leadership. His experience spans international hotel groups, boutique hotels, cultural organisations, pre-openings and multi-property operations.
His responsibilities range from teams and daily operations to P&L, governance and investment decisions. He works within the organisation and stays involved until change works in practice.
Think like an owner. Act like an operator.
As co-owner of Kasteel Kerckebosch, Ingmar was involved in acquisition, financing, renovation, positioning and daily operations. At Odyssey Hotel Group, he combined operational leadership with a shareholder role in building the hotel management platform.
He connects guests, teams, operations and owners, and understands the tension between ambition, resources, execution and returns.
From one hotel to a European portfolio.
More than 25 years of hospitality experience, including responsibility for ten hotels in a European performance portfolio. This includes turnarounds, commercial launches, pre-openings, rebrands, operational integrations and interim leadership, with direct P&L responsibility.
EXPERIENCE FROM OWNERSHIP
Thinking as an owner. Acting as an operator.
For our clients, this means senior-level attention, one clear point of leadership and access to the right expertise, with the personal engagement of a boutique firm.
PROVEN IN PRACTICE
From an independent hotel
to a European portfolio.
Interim leadership
and operational assignments
Zoku Amsterdam, Postillion Hotels, Conscious Hotels & Hotel V, and the National Maritime Museum: assignments focused on continuity, leadership, hotel openings and strengthening operations.
Leadership, ownership
and employment
Sircle Collection, Kasteel Kerckebosch, Odyssey Hotel Group, HTEL Serviced Apartments, Mövenpick and Bilderberg: experience in commercial leadership, general management, portfolio operations and entrepreneurship.
Hotel openings
and market entry
Experience in commercial pre-opening, operational readiness, and local project and stakeholder management across a diverse range of hospitality concepts.
This experience has been gained through a variety of roles. We draw on the experience most relevant to each client’s specific situation.
EXPERIENCE
Organisations and roles.
The organisations below show the roles through which this experience was gained. Interim assignments are presented separately from previous leadership, ownership and employed roles.
INTERIM ASSIGNMENTS
Interim General Manager
Project manager licenses
Interim Director of Operations
Interim project management
Pre-opening Lead
Interim CEO
Interim Director of Sales & Operations
Interim project manager pre-opening
LEADERSHIP, OWNERSHIP & EMPLOYMENT
Regional Operations Director Central Europe
Co owner and General Manager
Operations Director and shareholder
General Manager
Director of Sales & Marketing (plus pre-opening)
Several commercial leadership roles
Most organisations have a clear sense of what needs to change. The real challenge lies in making decisions under pressure, bringing teams with you and following through consistently. This is where we add value.
Close to operations. Clear on performance.
WHAT SETS US APART
Close to operations. Sharp on performance.
Direct responsibility. Our work goes beyond advice: we take responsibility for decisions, implementation and progress.
Operational proximity. Present in the hotel, close to teams and decision-making, with a clear understanding of daily operations.
Commercial judgement. We consider guest experience, people, costs and revenue as one connected performance challenge.
Lasting impact. The role is temporary. The structure, ownership and improved performance must remain long after we leave.
WHAT SETS US APART
01
Direct responsibility
03
Commercial discipline
guests, people, costs and revenue are assessed together.
04
Lasting value
the assignment builds structure and accountability that work after departure.
decisions, implementation and progress are carried within the mandate.
02
Operational presence
visible in the hotel, with an understanding of daily realities.
OpenYourHotel is opgericht door Ingmar Sloothaak. Zijn ervaring is gevormd in directiekamers, internationale hotelportfolio's en interim-opdrachten, maar ook als mede-eigenaar van een hotel en aandeelhouder in de opbouw van een hotelmanagementorganisatie.
Daardoor kijken wij verder dan de dagelijkse operatie. We begrijpen ook financiering, investeringen, assetwaarde, commerciële positionering en de belangen van ownership.
Voor de opdrachtgever betekent dit: senior aandacht, één duidelijke regie en toegang tot passende expertise zonder de afstand van een groot adviesbureau.
ERVARING
Commercieel begonnen. Operationeel verbreed. Executive verantwoordelijk.
01
Hotels en portfolios
Van individuele operatie tot regionale verantwoordelijkheid.
02
Openingen en transities
Pre-opening, post-opening, overdracht en herpositionering.
03
Interim leadership
GM-, COO- en directieverantwoordelijkheid.
ERVARING VANUIT EIGENAARSCHAP
Denken als eigenaar. Handelen als operator.
HOW WE WORK
First stability. Then structure. Then growth.
We begin with facts, risks and continuity. We then clarify priorities, accountability and management rhythm.
This creates a foundation for responsible improvement and growthThe relationship is personal and the approach reflects the context.
Where further expertise is required, we connect it to the engagement while retaining clear direction.
First stability. Then structure. Then growth.
We begin with facts, risks and continuity. We then set priorities, clarify accountability and establish a management rhythm. Where needed, we bring in specialists under one clear line of control.
Our mission
OpenYourHotel brings calm, direction and structure to hospitality through close and accountable leadership during periods of change.
What we stand for
Human leadership: presence, honesty and trust.
Boutique by design: context, attention and precision.
Commercial thinking with soul: financial clarity and hospitality values in balance.
Clarity above all: explicit choices and a clear direction.
Movement through structure: clear roles, rhythm and systems.
OUR MISSION
HOW WE WORK
OpenYourHotel brings calm, direction and structure to hospitality through close and accountable leadership during periods of change.
Human leadership
Change begins with people. Presence, honesty and trust create room for movement.
Boutique by design
No standard model and no volume consultancy. Every engagement receives context, attention and precision.
Commercial thinking with soul
Financial clarity and hospitality values reinforce one another when performance and identity remain in balance.
Clarity above all
We reduce noise, make choices explicit and give teams a direction they can trust.
Movement through structure
Clear roles, rhythm and systems make decisions easier and performance more sustainable.
Human leadership means being present, communicating honestly and helping teams act. A boutique approach means individual attention and senior involvement. Financial discipline creates value when it supports the hotel’s identity and improves daily decisions
04
WHAT WE STAND FOR
01
03
05
02
Clarity, care and responsibility.
WHEN WE ARE ENGAGED
At the moments that matter.
Performance is under pressure
Results, guest experience or team performance require rapid diagnosis and focused intervention.
Leadership is temporarily absent
Continuity, decision making and management rhythm must be restored and protected immediately.
An asset needs to move forward
From pre opening and stabilisation to preparation for sale and sustainable value improvement.
The organisation is changing
Growth, repositioning or integration requires structure, alignment and practical implementation.
WHEN WE ARE ENGAGED
At the moments that matter.
Performance is under pressure. Results, guest experience or team performance require rapid diagnosis and focused intervention.
Leadership is temporarily absent. Continuity, decisions and management rhythm need to be restored and protected.
An asset needs to move forward. From pre-opening and stabilisation to preparation for sale and sustainable value improvement.
The organisation is changing. Growth, repositioning or integration requires structure, alignment and practical implementation.
Experience matters when it fits your situation.
NEXT STEP
NEXT STEP
Experience matters when it fits your situation.
In a confidential conversation, we clarify the context, urgency and desired movement. We then determine whether support is appropriate and in which form.
Up to 45 minutes · confidential and without obligation
Discuss the context, urgency and outcome required.
Together, we establish the appropriate form of support.
Up to 45 minutes · confidential and without obligation.