When direction fades and pressure rises, leadership must be close
OpenYourHotel supports hotels and hospitality organisations when direction blurs and pressure increases. When structures no longer hold, teams fragment or decision making slows, there is a need for leadership that is present and takes responsibility.
We step in to restore calm, clarify choices and make progress possible again. Not through distant advice or short term optimisation, but through visible leadership that understands how strategy, operations and people influence one another.
OpenYourHotel works from within the organisation. Temporarily, but with lasting effect.
See how we work
When direction and pressure increases, leadership must be close
OpenYourHotel supports hotels and hospitality organisations when structure and direction come under pressure
Not through distant advice, but through visible leadership that takes responsibility and understands how strategy, operations and people influence one another.
We work from within the organisation. Temporarily, with lasting effect.
See how we work
The experience behind OpenYourHotel
OpenYourHotel is built on a career that has deepened step by step. From commercial sharpness to operational responsibility. From interim leadership to ownership. From a national context to an international scale.
Not as a predefined path, but as the result of choices shaped by what each next phase required.
A commercial foundation
Founder Ingmar Sloothaak began his career with renowned hotel chains, where he spent more than ten years developing his skills in commercial and revenue-related roles. An important moment in this phase was the pre-opening of Mövenpick Hotel Amsterdam City Center, where he was involved in the market launch of a large-scale international hotel as commercial manager.
This period shaped a fundamental insight: Commercial performance never exists independently from operations. Numbers only gain meaning when they are carried by teams, processes and culture on the floor. This commercial foundation continues to underpin his work today.
See how commercial choices translate into daily operations
The experience behind OpenYourHotel
OpenYourHotel is built on more than twenty years of experience in hospitality, at the intersection of commerce, operations ownership.
That experience was shaped by permanent leadership roles, interim assignments, and as an owner. Not as a predetermined path, but as a result of choices made at each stage.
This background makes it possible to quickly see where tension arises between ambition and feasibility.
From chain to platform
In a subsequent phase, Ingmar was involved in the early development of Odyssey Hotel Group as a shareholder and operational leader. He played an active role in location selection, feasibility analyses and the build up of a branded hospitality portfolio.
This phase provided sharp insight into the tension between brand promise and operational reality. Into what scale delivers, but also what it demands. And into how sustainable returns are shaped not only by growth, but by discipline, timing and execution.
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Interim as a deliberate choice
Alongside his permanent roles, Ingmar began taking on interim assignments, including atthe Amsterdam Maritime Museum and Postillion Hotels. Not as a temporary replacement, but as the person with final responsibility in situations where permanent structures were lacking.
These assignments required leadership in environments that were not designed by default for stability.Cultural institutions, large scale hotel organisations and hybrid concepts each demanded a different approach, but always with the same core: proximity, clarity and the ability to introduce structure without rigidity.
See how this works in practice
Commercial basis
OpenYourHotel is based on more than ten years of commercial experience within renowned hotel groups.
A defining moment was the pre-opening of Mövenpick Hotel Amsterdam City Center, where commercial positioning market introduction converged with operational reality.
This phase taught us that commercial performance is only sustainable when it is supported by teams, processes, and culture on the ground.
From chain to platform
In the next phase, Ingmar was involved in building up Odyssey Hotel Group as a shareholder and operational .
Location choices, feasibility studies, and portfolio development provided insight into the tension between brand promise and daily execution. In terms of what scale brings, but also demands.
Interim as a deliberate choice
In addition to permanent roles, interim assignments arose, including at the Maritime Museum and Postillion Hotels.
Not a temporary replacement, but leadership with final responsibility leadership complex environments where existing structures were inadequate.
Ownership
With the acquisition of Kasteel Kerckebosch, everything came together.
Full responsibility for operations, results, investments, and positioning a deep understanding of what ownership truly means.
That calm organizations starts with clarity at the top.
International depth
After the sale of the shares , an international phase followed within a lifestyle hotel group, with responsibility for several countries from Berlin.
This period reinforced the importance of frameworks, trust consistent leadership complex, international structures.
Ownership
With the acquisition of Kasteel Kerckebosch, everything converged. For the first time, full responsibility rested in one place. Not only for operations and results, but also for investment decisions, team development, positioning and long term direction.
This phase created a deep understanding of what ownership truly entails. That every decision is felt immediately. That calm within an organisation begins with clarity at the top. And that sustainable performance is built not by acceleration, but by creating a stable foundation.
International depth
After selling his shares, he took on an interim assignment in Hamburg, which led to a permanent position as operational for an international lifestyle hotel group with responsibility for Germany, Austria, and the Czech Republic.
Based in Berlin, Ingmar held this role for three years within Sircle Collection, in the period following COVID, when leadership, stability and trust became particularly critical. This experience sharpened the understanding of how organisations function when distance, cultural differences and pace converge — and how essential clear frameworks and consistent leadership are when direct proximity is not always possible.
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How we work today
Based on this experience, OpenYourHotel consciously operates on a small scale and in a personal manner.
We step in where there is a lack of overview, bring structure where necessary, and take responsibility for implementation.
Not to accelerate, but to slow down first so that movement becomes sustainable afterwards.
Curious about the background or approach?
How we work today
From this accumulated experience, OpenYourHotel deliberately operates on a small scale and in a highly personal way.
We step in where complexity increases and overview is lost. We take the time to understand what is truly happening, introduce structure where needed and take responsibility for execution when required.
OpenYourHotel is not about accelerating at all costs, but about slowing down first when necessary. So that movement afterwards becomes sustainable.
Always temporary. Always close. Always with respect for people, culture and context.
Our Mission
OpenYourHotel brings calm, direction and structure to hospitality through close and responsible leadership in times of change.
Our Values
Human leadership
Change begins with people. Leadership requires presence, empathy and honesty, especially when pressure is high. By staying close and building trust, space for movement and recovery emerges.
Boutique by design
No standard models. No mass consultancy. Every assignment requires customization, attention, and precision. The approach is deliberately small-scale, personal, and context-driven.
Commercial thinking with soul
Financial discipline and hospitality values do not exclude one another. By connecting commercial objectives to culture and guest experience, a healthy balance between performance and identity is created.
Clarity above all else
Complexity creates noise. OpenYourHotel brings focus by looking sharply, making clear choices and providing direction that teams can trust.
Movement through structure
Structure is not an end in itself, but a means to enable progress. Clear roles, rhythm and systems create calm, simplify decision making and support teams in performing sustainably.
Every collaboration starts with a conversation. Sometimes one short introduction is enough to determine whether support is needed — and in what form.