When direction fades and pressure rises, leadership must be close
We enhance hotel performance, structure, and asset value.
Open Your Hotel operates at the intersection of operations, strategy ownership.
We support hotel groups, investors, and operators in restoring performance, establishing structure, and creating sustainable value.
Not from a distance, but from within operations.
When direction and pressure increases, leadership must be close
OpenYourHotel supports hotels and hospitality organisations when structure and direction come under pressure
Not through distant advice, but through visible leadership that takes responsibility and understands how strategy, operations and people influence one another.
We work from within the organisation. Temporarily, with lasting effect.
See how we work
What sets us apart
Most organizations know what needs to be done.
The challenge lies in execution—under pressure, amid complexity, and with limited capacity.
That is where our role lies.
We offer:
clarity in desicion-making
operations structure
direction teams
And ensure that plans become feasible again.
How we work
We take a hands-on approach to operations.
Not as a remote consultant—
—but as an extension of the team.
We don’t spend endless hours analyzing.
We quickly get to the heart of the matter, make decisions, and set things in motion.
Always with one goal in mind:
Structural improvement in performance results.
Proven experience at the portfolio level
Experience in managing and optimizing hotel portfolios across multiple European markets.
From operational performance team structure to repositioning, pre-openings, and asset sales.
Works with:
international teams
complex organizations
investors and ownership
Focusing on:
Results, structure, and sustainable value creation.
When we are called upon
We are called upon when:
performance is performance pressure
the operations are operations scalable
there is a need for immediate action
Or when an organisation preparing for:
growth
repositioning
sales
Outcome
Our role is temporary.
The impact is lasting.
Organizations receive:
control over performance
clarity in structure
teams that direction once again direction toward direction same direction
And operations are once again manageable and scalable.
Ready to boost performance improve structure?
From scaling up to turnaround, with direct responsibility for results.
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International expansion
From a single-asset portfolio to a multi-country portfolio
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Executive leadership
Direct P&L responsibility and team management
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Turnaround & performance
From Loss to Profit Under Pressure
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Portfolio & Asset Value
From operational improvements to demonstrable value growth
The experience behind OpenYourHotel
OpenYourHotel is built on more than twenty years of experience in hospitality, at the intersection of commerce, operations ownership.
That experience was shaped by permanent leadership roles, interim assignments, and as an owner. Not as a predetermined path, but as a result of choices made at each stage.
This background makes it possible to quickly see where tension arises between ambition and feasibility.
Commercial basis
OpenYourHotel is based on more than ten years of commercial experience within renowned hotel groups.
A defining moment was the pre-opening of Mövenpick Hotel Amsterdam City Center, where commercial positioning market introduction converged with operational reality.
This phase taught us that commercial performance is only sustainable when it is supported by teams, processes, and culture on the ground.
From chain to platform
In the next phase, Ingmar was involved in building up Odyssey Hotel Group as a shareholder and operational .
Location choices, feasibility studies, and portfolio development provided insight into the tension between brand promise and daily execution. In terms of what scale brings, but also demands.
Interim as a deliberate choice
In addition to permanent roles, interim assignments arose, including at the Maritime Museum and Postillion Hotels.
Not a temporary replacement, but leadership with final responsibility leadership complex environments where existing structures were inadequate.
Ownership
With the acquisition of Kasteel Kerckebosch, everything came together.
Full responsibility for operations, results, investments, and positioning a deep understanding of what ownership truly means.
That calm organizations starts with clarity at the top.
International depth
After the sale of the shares , an international phase followed within a lifestyle hotel group, with responsibility for several countries from Berlin.
This period reinforced the importance of frameworks, trust consistent leadership complex, international structures.
How we work today
Based on this experience, OpenYourHotel consciously operates on a small scale and in a personal manner.
We step in where there is a lack of overview, bring structure where necessary, and take responsibility for implementation.
Not to accelerate, but to slow down first so that movement becomes sustainable afterwards.
Curious about the background or approach?
Our Mission
OpenYourHotel brings calm, direction and structure to hospitality through close and responsible leadership in times of change.
Our Values
Human leadership
Change begins with people. Leadership requires presence, empathy and honesty, especially when pressure is high. By staying close and building trust, space for movement and recovery emerges.
Boutique by design
No standard models. No mass consultancy. Every assignment requires customization, attention, and precision. The approach is deliberately small-scale, personal, and context-driven.
Commercial thinking with soul
Financial discipline and hospitality values do not exclude one another. By connecting commercial objectives to culture and guest experience, a healthy balance between performance and identity is created.
Clarity above all else
Complexity creates noise. OpenYourHotel brings focus by looking sharply, making clear choices and providing direction that teams can trust.
Movement through structure
Structure is not an end in itself, but a means to enable progress. Clear roles, rhythm and systems create calm, simplify decision making and support teams in performing sustainably.
Every collaboration starts with a conversation. Sometimes one short introduction is enough to determine whether support is needed — and in what form.