Movenpick Hotel Amsterdam City Center

Organization / Context

408-room business and conference hotel on the IJ river. New brand introduction within the Amsterdam market.

Role & position

Director of Sales & Marketing
Type: Permanent position

Assignment & responsibilities

Responsible for all commercial activities during and after the pre-opening. Management of sales and marketing team, focus on MICE and international corporate accounts.

Impact & results

Successful market launch with €25 million in revenue in the first year of operation and strong positioning Mövenpick's international network.

Relevance

• Owner: insight into commercial development from scratch and brand launches

• Operator: example of commercial discipline coupled with operational feasibility