The Maritime Museum

Organization / Context

National museum with a strong public mission, reopened after extensive renovation. Due to significant cuts in subsidies, there was a need for a more professional commercial andorganisation a culturally complex context.

Role & position

Interim Director Sales & Operations
Type: Interim executive assignment (1.5 years)

Assignment & responsibilities

Responsible for the entire hospitality and events organization (±100 FTE). The assignment involved professionalizing commercial structures, strengthening leadership connecting culture, operations profitability.

Impact & results

Clear desicion-making, improved collaboration departments, and stable daily operations. Commercial performance was improved without compromising the museum's cultural identity.

Relevance

• Owner / Board: insight into how commercial discipline can be embedded in a public and politically sensitive environment without reputational risk

• Operator: example of visible leadership, clear structures, and calm the floor in a demanding context