For owners and investors
Control over performance, structure, and asset value.
As an owner or investor, you want insight, control, and a return on your investment.
In practice, however, there is often a disconnect from operations
, which leads to a loss of control.
OpenYourHotel helps you regain control and improve performance, structure, and value creation.
When ownership calls for close leadership
Ownership brings freedom, but also responsibility. Especially in hospitality, where value is built or lost daily in operations.
When performance comes under pressure or commercial ambition and executability drift apart, close leadership is required.
OpenYourHotel supports owners and boards precisely in these phases. Temporary, with lasting effect.
Where things go wrong
Most challenges don't stem from strategy—
—but from execution.
Decision-making is slow.
There is no structure.
Teams are not working toward direction same direction.
operations more complex,
while visibility into performance .
This is where risk arises—often before it becomes apparent in the numbers.
Understanding where sustainable value is created
Value is created in the alignment between positioning, pricing, cost control and daily execution.
When this alignment is lost, value disappears. Sometimes in numbers, more often in pace, trust or decision making.
For owners, performance is therefore about the quality and executability of commercial choices.
Value beyond cost control
Strong operations without commercial direction rarely lead to sustainable returns. Commercial ambition without organisational support places pressure on teams.
OpenYourHotel restores this balance by connecting commercial clarity with operational reality.
Always with an eye for stability, pace, and long-term value.
Our role
We operate at the intersection of ownership and operations.
Not as a remote external consultant—
—but as a partner who actually steps in when needed.
We offer:
clarity in desicion-making
structure within operations
focus in teams
With the goal of:
immediate performance improvement performance sustainable value creation.
When OpenYourHotel is engaged
OpenYourHotel is engaged when ownership feels the balance coming under pressure.
Typical situations are:
Limited control over performance predictability
Commercial strategy no longer aligns with operations
Growth, repositioning, or acquisition with increased risk
Temporary leadership vacuum leadership insufficient counterforce
The desire to enhance returns without creating unrest
In these phases, calm, clarity and direction are restored.
How we work
OpenYourHotel does not work remotely. We temporarily step into the organisation, take responsibility, and ensure that decisions are not only made but also implemented.
Always with a focus on transferability, so that the organisation is stronger and more independent organisation departure.
Small-scale and personal
OpenYourHotel deliberately chooses to take on a limited number of assignments at a time.
All projects are personally carried out by Ingmar Sloothaak. A single point of contact, short lines of communication, and responsibility at the level where decisions are made.
This makes the collaboration , but clear.
Closing
OpenYourHotel strengthens ownership without taking it over.
By restoring calm where tension arises and structure where complexity dominates.
Where we are deployed
We are called upon in situations such as:
underperforming assets
lack of operational control
preparation for sale
repositioning or restructuring
progress to the next stage
Always focusing on:
stabilize, improve, and optimize.
Proven experience at the portfolio level
Experience in managing and optimizing hotel portfolios across multiple European markets.
From operational performance team structure to repositioning, pre-openings, and asset sales.
We work with:
investors and ownership
international management teams
complex organizations
Focusing on:
return, structure, and value appreciation.
Outcome
Our role is temporary.
The impact is long-lasting.
You will receive:
a better understanding of performance
greater control over operations
an organisation operates in a predictable manner
And assets that are better positioned for growth or sale.
